Keeping the music alive in Northeastern Ontario through cohesive design systems and dedicated teamwork.

Elevating a regional event into a digitally integrated festival brand, balancing heritage with modern multi-channel marketing to drive audience growth, sponsorship visibility, and volunteer engagement.

• Holistic Vision: Collaborating directly as an active member of the festival committee to honor the legacy of the Porquis Recreation Association, modernizing their visual identity to appeal to a broad demographic while strengthening sponsor partnerships.

• Technical System: Protecting the integrity of the website framework and secure e-commerce architecture, paired with functional design assets—including official print programs, sponsor appreciation grids, and site layout wayfinding mapping.

• Human Experience: Translating a community-driven gathering into an organized, accessible public experience, working alongside an army of local volunteers to mobilize teams and support regional tourism events.