Neo Wild Canada Case Study

The intersection of ancestral botanical knowledge and luxury design strategy.

This internal study showcases how high-end typography and minimalist design elevate wild-foraged apothecary products into premium wellness goods.

  • Holistic Vision: Moving wildcrafted skincare and naturalized wilds (like dandelion) away from standard farmer's market aesthetics and into the sphere of high-end, boutique luxury.

  • Technical System: Developing clean, minimalist physical packaging layouts that use clear typographic hierarchy to display ingredients, botanical benefits, and ancestral methods.

  • Human Experience: Designing an organic digital presence focused on unhurried visual storytelling, bridging the gap between raw natural spaces and digital commerce.

Role: Brand Identity / Packaging Design / Information Architecture

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